Painted WMR portrait of the all-electric Zer0 Place mixed-use building in New PaltzIllustration

Commercial / Mixed-use development

Zer0 Place, New Paltz

Exclusive representation for an early all-electric mixed-use development in New York.

Place
New Paltz, Ulster County
Assignment
Exclusive marketing
01Early New York all-electric project
02All-electric mixed-use property
03Exclusive WMR representation

The Property

What made it matter.

Zer0 Place asked the market to understand a different kind of Hudson Valley project: homes, neighborhood retail, trail access, and a visible commitment to high-performance building in one address.

The WMR Work

How WMR approached it.

WMR translated the project’s technical ambition into an everyday market story about modern living, useful storefronts, mobility, and lower-energy operation in central New Paltz.

The Result

A new mixed-use project, clearly introduced.

The representation introduced a genuinely new mixed-use proposition through private conversations and clear project positioning, without reducing it to engineering language.

Related WMR Context

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Current WMR Selections

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Inquiry

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